Jammu : The Department of Food, Civil Supplies & Consumer Affairs (FCS&CA) has intensified market surveillance to ensure availability of fruits to consumers at fair prices, on the directions of Director FCS&CA, J&K Rajesh Kumar Shavan.
A team of department officers led by Deputy Director, Food & Ration, Jammu Sham Lal Abrol held a second round of meetings with representatives of the Fruit Mandi Association, wholesalers and other stakeholders, with emphasis on maintaining a transparent supply chain and ensuring reasonable wholesale prices are passed on to consumers without unjustified escalation at the retail level. The department also coordinated with the Horticulture Department on the daily fixation and dissemination of indicative fruit prices, so consumers remain aware of market rates and are protected against overcharging.
Enforcement teams subsequently carried out inspections across various city circles in Jammu, detecting violations under consumer protection and market regulation laws, including overcharging and non-display of price lists. A total penalty of ₹70,000 was imposed on erring traders under different provisions of the law. Consumers have been advised to report cases of overcharging or other unfair trade practices to the department for prompt action.
