Event features over 100 new brand launches, celebrity collaborations and faster delivery options
New Delhi|Oct, 10: Myntra’s flagship Big Fashion Festival (BFF) went live on October 8, offering more than 8 million styles, over 100 new brand launches and collections, and participation from 21,000 emerging brands and labels.
The festive shopping event brings together domestic and international fashion, beauty, sportswear, jewellery and lifestyle brands, with the company expecting increased demand from metropolitan and non-metropolitan markets.
According to Myntra, 13,000 emerging brands will make their BFF debut this year, gaining access to its customer base, technology and creator ecosystem to expand their reach during the festive season.
“The Big Fashion Festival has become a defining moment in India’s festive calendar,” said Sharon Pais, Head of Myntra, adding that the platform was combining technology and an expanded delivery network to offer personalised shopping experiences to customers.
The festival features popular brands such as H&M, MANGO, Levi’s, Nike, Adidas, Tommy Hilfiger and Jack & Jones, alongside premium beauty labels including MAC, Huda Beauty, Estée Lauder, Prada and YSL.
The event also includes new festive collections and celebrity collaborations, including Levi’s with Alia Bhatt, Ritu Kumar with Kareena Kapoor, Aurelia with Ananya Panday and KALKI with Janhvi Kapoor. International collaborations include Calvin Klein with Sadie Sink and American Eagle Outfitters with Sydney Sweeney.
Myntra said the festival also features new international brand launches, luxury accessories, sportswear collections and emerging direct-to-consumer labels across fashion, beauty and lifestyle categories.
Technology-led shopping and faster delivery are key features of this year’s event. The company said its M-Now service would offer 1.5 lakh styles from 1,500 brands across 12 cities, with delivery starting in 30 minutes. AI-powered tools for personalised search, styling recommendations and size-and-fit assistance are also being used to improve the shopping experience.
The festival will feature Prime Time Deals, Brand Mania and additional savings through select bank and prepaid payment offers, as Myntra seeks to cater to festive demand while expanding opportunities for emerging brands and sellers. Tighten the brand-heavy middle paragraphsMake the opening more hard-news focused
