Bandipora | : Deputy Commissioner (DC) Bandipora, Indu Kanwal Chib presided over a meeting Saturday to review the post-MoU implementation of the Food Service Enterprises project in Jammu and Kashmir and to discuss the way forward.
The discussion focused on shared understanding of the project’s vision, objectives, implementation strategy, and the roles and responsibilities of all stakeholders involved.
The participants apprised the DC about the current status and scope of the Bandipora district in relation to the Food Service Enterprises project. Emphasis was placed on developing a UT-wide brand that would promote sustainable and eco-friendly livelihoods, while also reflecting the unique culture and community ownership of Jammu and Kashmir.
The meeting explored possibilities for convergence with various line departments and academic institutions to strengthen project outcomes.
Further deliberations were held on promoting intra-SHG products through the establishment of Food Service Enterprises. Strategies were discussed to create a strong brand identity that would enhance marketability and community engagement, while fostering entrepreneurship among local Self-Help Groups.
The meeting was attended by the State Program Coordinator (Kudumbashree NRO) Chavi Sagar, DPM Bandipora, Jibran, and Thematic Expert on Branding & Marketing (Kudumbashree NRO) Reeya Tamang.
