“Swachhta Pakhwada Not Just A Campaign, It Is A Movement That Embodies Spirit Of A Clean, Healthy India Inspired By Vision Of Pujya Bapu ,Aims To Instil A Sense Of Responsibility, Commitment Towards Maintaining Cleanliness In Surroundings”
“J&K Has Done Exceptional Work In Swachh Bharat Mission (G), The Biggest Challenge Now Is To Sustain The Efforts And Maintain The Infra That Have Been Created To Achieve The Cleanest Rank For J&K In The Country”
“Officials To Focus On Public Awareness, Particularly Among Students, About Waste Management, Segregation, Its Environmental Impact”
“Different cleanliness drives planned under Swachhta Pakhwada, major thrust will be on the cleanliness of 186 identified tourist places in J&K, jointly by the Department of Rural Dev, Housing & Urban Dev, Tourism Deptt”
“Initiatives Like Swachhta Banks, Compost-Making At Household Level To Be Promoted To Encourage Community Participation”
Srinagar: Lieutenant Governor Manoj Sinha on Wednesday launched the 15-day long Swachhta Pakhwada ‘The ShuchitaSangram’ campaign, at Srinagar.
At the opening ceremony of the campaign, the Lt Governor felicitated Safaimitras and lauded the significant contribution of Sanitation workers, citizens and all other stakeholders in SwachhtaAbhiyan.
“SwachhtaPakhwada is not just a campaign, it is a movement that embodies the spirit of a clean and healthy India which is inspired by the vision of PujyaBapu and aims to instil a sense of responsibility and commitment towards maintaining cleanliness in our surroundings,” the Lt Governor said.
Highlighting cleanliness drives planned under SwachhtaPakhwada, the Lt Governor said the major thrust during the campaign will be on the cleanliness of 186 identified tourist places in J&K, jointly by the Department of Rural Development, Housing & Urban Development and Tourism Department.
The Lt Governor emphasised on capacity building of Panchayat Secretaries and village-level workers and IEC campaign towards behaviour change for success of the mission.
He directed the officials to focus on public awareness, particularly among students, about waste management, segregation, and its environmental impact.
The Lt Governor further stressed on encouraging community participation through initiatives like Swachhta Banks and compost-making at household level.
Speaking on the exceptional work done by Jammu Kashmir in Swachh Bharat Mission (G), the Lt Governor said the biggest challenge now is to sustain the efforts and maintain the infrastructures that have been created to ensure that J&K achieve the cleanest J&K rank in the country.
On the occasion, the Lt Governor gave four resolutions to the citizens of Jammu Kashmir- Villages & Wards should be Clean, Healthy, Green and there should be sufficient water in our Villages & Wards.
He appealed to the citizens of Jammu and Kashmir to participate enthusiastically in the SwachhtaPakhwada and work towards promoting the use of safe sanitation practices and ensuring proper disposal of liquid and solid waste.
It is our collective responsibility that the home we live in, the office we work in, and our places of worship are clean, the Lt Governor said.
There must be healthy competition in every Panchayat to achieve the goal of clean and green village and all Panchayats should lay special emphasis on innovative solutions to address the local challenges, he added.
The Lt Governor also highlighted the dedicated measures taken by the J&K Administration, to realise Prime Minister’s vision of Swachh Bharat.
This year, 1000 community sanitary complexes will be built in rural areas by the Rural Sanitation department which will prove to be a milestone for the health and overall well-being of the citizens, he said.
The occasion witnessed the launch of series of initiatives by the Lt Governor including Shuchitasangram.in website for information and monitoring of SwachhtaPakhwada activities, signature campaign on Swachhta Pledge, Annual Implementation Plan FY 2024-25 under SBM(G), comic book on Swachh Bharat Abhiyan and a 6-week training program for Panchayat Secretaries.
The Lt Governor also inaugurated various projects under SBM(G) and flagged off ‘SwachhtaKarwaan’ under SwachhtaPakhwada. In presence of Lt Governor, Rural Sanitation and Agriculture Department inked a Memorandum of Understanding for marketing of compost.
At the outset, the Lt Governor planted a tree sapling under the ‘EkPedShaheedonkeNaam’ campaign.
He also visited the Swachhta Exhibition highlighting innovative measures adopted by the Rural Development Department and interacted with students participating in Painting/Drawing competition on Swachhta.
Swachhta Pledge in schools, colleges and offices; cleanliness drives at bus stands, railway stations and other public & market places; orientation programs and health camps for sanitation workers and Swachhata Gram Sabhas will also be organized during the SwachhtaPakhwada.
Sh Rajeev RaiBhatnagar, Advisor to Lt Governor; ShShaleenKabra, Additional Chief Secretary, Jal Shakti; ShDheeraj Gupta, Additional Chief Secretary, Forest, Ecology & Environment; Ms MandeepKaur, Commissioner Secretary, Housing and Urban Development Department; Dr ShahidIqbalChoudhary, Secretary, Rural Development and Panchayati Raj; Ms AnuMalhotra, Director General, Rural Sanitation, senior Officials, sanitation workers and various stakeholders were present on the occasion.
