Srinagar: Saturday marked the release of the much-anticipated music video “JANAAN,” a captivating musical journey brought to life by the talented Shivani Matiyal and SXR. The song, composed by Raj Begam, featured the impeccable musical prowess of Arif Mir, who handled both the music, mix and master of the track.
The visuals for “JANAAN” were expertly crafted by the visionary Imbesat Ahmad, with the skilled touch of Oun Mehdi in editing and DI. The video stars the dynamic duo of Bisma Meer and Rj Umar Nisar, painting a poignant narrative reminiscent of the classic love story of ‘Laila Majnu.’ In this soul-stirring rendition, Shivani Matiyal’s vocals, paired with SXR’s rap, create a perfect harmony that captures the essence of love and longing. The music, a masterpiece by Arif Mir, complements the emotional depth of the lyrics, transporting listeners into a world where passion and creativity collide.
The storyline of “JANAAN” mirrors the tragic tale of ‘Laila Majnu,’ where Laila finds herself deeply and madly in love with Majnu. However, Majnu becomes entangled in his creative process and work, oblivious to Laila’s affections. The music video unfolds this narrative with a twist, as it concludes with Laila immersed in a book titled “JANAAN,” leaving viewers with a poignant and thought-provoking ending. Bisma Meer, in her portrayal of Laila, steals the spotlight with her brilliant acting, effortlessly embodying the depth of emotion and passion at the core of “JANAAN.” Her performance resonates with audiences, adding a layer of authenticity to the music video.
The seamless execution of this project can be attributed to the collaborative efforts of the entire team. Co-produced by Shafat Qazi, the video boasts the expertise of assistant directors Ada Bhat and Oun Mehdi. Rj Umar Nisar, serving as the full project director, has played a pivotal role in bringing this visual masterpiece to fruition. As a special highlight, ‘JANAAN’ is proud to announce its official radio partner, Radio Mirch 98.3 FM, adding a new dimension to the promotional journey of this musical masterpiece. The partnership with Radio Mirch 98.3 FM ensures that ‘JANAAN’ will resonate with a wider audience, reaching music lovers across the airwaves. “JANAAN” is not just a music video; it is an artistic journey that explores the complexities of love, passion, and the creative process. The song is produced and launched by the esteemed Kashmir-based music label, Mashq Records, adding a unique regional flavor to this enchanting musical tale. The music video “JANAAN” is now available on all major audio streaming platforms and official YouTube channel of Mashq Records , and fans are encouraged to immerse themselves in this enchanting musical tale.