Srinagar | Oct, 29:The Directorate of Handicrafts and Handloom Kashmir has launched a television programme, ‘Hunar Nama – The Craft Story’, to showcase the region’s traditional crafts and provide greater visibility to local artisans.
The programme, being undertaken under the Raising and Accelerating MSME Performance (RAMP) Scheme, will be telecast on DD Kashir every Friday from 8:30 pm to 9 pm.
According to the Directorate, the programme will highlight the skills, traditions and economic significance of Kashmir’s handicrafts and handloom sector, while documenting the work of artisans who have preserved traditional crafts across generations.
The initiative also aims to promote craft-based enterprises, strengthen public outreach and improve the visibility of traditional products within the broader micro, small and medium enterprises ecosystem.
The Directorate has invited the public, craft enthusiasts, tourists and researchers to watch the programme.
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