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Glaze Masters On Social Media

From Editor's Desk by From Editor's Desk
July 4, 2026
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Glaze Masters On Social Media
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Srinagar: Move over competitive exams—the real recruitment in Jammu & Kashmir is now online. Political parties seem to prefer hiring social media glaze masters over solving real issues. Their job is simple: polish failures, glorify announcements and turn problems into “positive narratives.”
From making winter power cuts look romantic to presenting pothole-filled roads as scenic beauty, perception has become more important than performance. Governance increasingly feels replaced by content creation, hashtags and carefully edited reels. As long as image matters more than reality, the Glaze Masters will stay busy—double-tapping into the future while unemployed youth scroll endlessly for opportunities, waiting for promises to turn into real change.

From Editor's Desk

From Editor's Desk

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The publication of “Kashmir Horizon” as an English daily was started with a modest attempt on May 19, 2008.It has been a Himalayan attempt for “The Kashmir Horizon” to survive the challenges posed to journalism in the violence fraught place like Jammu & Kashmir.

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