Srinagar: Move over competitive exams—the real recruitment in Jammu & Kashmir is now online. Political parties seem to prefer hiring social media glaze masters over solving real issues. Their job is simple: polish failures, glorify announcements and turn problems into “positive narratives.”
From making winter power cuts look romantic to presenting pothole-filled roads as scenic beauty, perception has become more important than performance. Governance increasingly feels replaced by content creation, hashtags and carefully edited reels. As long as image matters more than reality, the Glaze Masters will stay busy—double-tapping into the future while unemployed youth scroll endlessly for opportunities, waiting for promises to turn into real change.
Border villages the frontline of nation’s identity, development: LG Sinha
• Says “Road connectivity, electrification, telecom and education have transformed border areas” • “The Top four priorities are self-reliance, youth...
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