Srinagar | Nov, 13: Festive creativity is getting a public platform as seven winning Rangoli designs from Aashirvaad’s second edition of ‘GharLaayeinAashirvaad’ campaign are set to feature on billboards across Jammu and Kashmir for a week.
The initiative, launched around Diwali, aims to celebrate the traditional art of Rangoli by taking creative expressions from household spaces to public platforms.
The campaign received an overwhelming response, attracting more than 50,000 entries from across the country, with families showcasing their original Rangoli creations and AI-generated designs through a WhatsApp-based experience.
As part of the initiative, seven selected winners will see their festive creations displayed on billboards in their respective cities, while 1,000 participants were rewarded with gold coins, silver coins and Amazon vouchers.
The second edition of ‘GharLaayeinAashirvaad’ also offered participants personalised festive greetings from popular actor Rupali Ganguly, adding an interactive element to the celebrations.
Commenting on the initiative, Anuj Rustagi, Business Unit Chief Executive, Staples, Foods Division, ITC Ltd, said Rangoli-making remained an integral part of India’s Diwali celebrations and reflected the creativity of homemakers.
He said the campaign sought to celebrate the cherished tradition by providing a larger platform to participants and showcasing seven winning designs on billboards.
Rustagi said the enthusiastic response reflected the joy associated with the tradition and congratulated the winners while thanking all participants for making the campaign memorable.
