Dr Basharat directs intensified mobilisation of youth, SHGs, timely disposal of applications and stronger market linkages
Pulwama| Sept, 9:Deputy Commissioner (DC) Pulwama, Dr. Basharat Qayoom, Wednesday chaired a comprehensive review meeting at the Administrative Complex here to assess the progress and implementation of Mission YUVA (YuvaUdyami Vikas Abhiyan) in the district.
At the outset, Assistant Director Employment, Pulwama, presented a detailed PowerPoint presentation covering the progress under various components of Mission YUVA, including UdyamJagriti 5.0, mobilisation of Self-Help Groups (SHGs), credit linkage, capacity building, enterprise mentorship and market connectivity.
The Deputy Commissioner reviewed the block-wise performance under the Mission and sought details regarding the applications received so far, approved cases, loans sanctioned and loan disbursal, output tracking and stressed the need for accelerating efforts to ensure that the benefits of the scheme reach all eligible youth and aspiring entrepreneurs. He directed all concerned departments, banking institutions and implementing agencies to work in close coordination for timely processing of applications, speedy sanction and disbursement of loans and effective handholding of beneficiaries.
Emphasising the importance of awareness and mobilisation, Dr.Qayoom directed the concerned officers to intensify UdyamJagriti activities at the grassroots level. He called for the involvement of Block Development Officers, Urban Local Bodies, NRLM functionaries and other field-level agencies in identifying and motivating potential entrepreneurs by organising joint awareness camps at the grassroots level. He directed the concerned officers to devise a joint schedule for conducting awareness and mobilisation camps across the district to ensure participation, outreach and inclusive development of society.
While reviewing the progress of SHG credit applications, Dr.Qayoom called for mobilisation of SHG members and LakhpatiDidis and directed NRLM functionaries to provide proper handholding to members for developing viable enterprise proposals. He emphasised that SHGs should be supported not only in accessing credit but also in establishing and sustaining their enterprises.
The Deputy Commissioner also stressed the need to accelerate credit linkage and loan disbursement under Mission YUVA. He directed the concerned departments and banking institutions to ensure timely processing of applications, minimise pendency and maintain regular follow-up with applicants so that sanctioned cases are converted into operational enterprises without delay.
During the meeting, the DC also reviewed the progress made under the capacity building and enterprise mentorship components of Mission YUVA and directed the concerned institutions to ensure that beneficiaries receive practical training, continuous guidance and necessary support at every stage of enterprise development. He called for close monitoring of ongoing training and mentorship programmes and timely completion of training batches.
Reviewing the market connectivity component of Mission YUVA, the Deputy Commissioner stressed the need to facilitate wider onboarding of local enterprises and businesses on digital platforms (ONDC) and strengthen market access for entrepreneurs. He called for coordinated efforts to ensure that beneficiaries are able to expand their customer base and achieve sustainable growth through digital and physical market linkages.
The meeting was attended by Additional District Development Commissioner, Pulwama; Assistant Commissioner Development; Assistant Commissioner Panchayat; Block Development Officers; Chief Executive Officer, MC Pulwama; Executive Officers of Municipal Committees; Lead District Manager Pulwama; Cluster Head, J&K Bank; District Programme Manager, NRLM; along with BPMs, and members of SBDU and BHDs, besides other concerned officers.
