Pulwama : A Branding and Marketing Awareness Programme under the PM Vishwakarma Scheme was organised at Town Hall, Pulwama, for registered artisans.
Organised by MSME-DFO Srinagar in collaboration with the District Administration Pulwama, the programme focused on branding, digital presence, market access and modern marketing practices.
Assistant Director MSME-DFO Srinagar Mohammed Tariq Ishtiaq urged artisans to utilise available support under the scheme and adopt digital tools to expand their market reach.
Interactive sessions by JKEDI, J&K Bank, Lead Bank, India Post Payments Bank, TPO and IUST covered QR codes, digital payments, banking, entrepreneurship, technology adoption and market facilitation.
More than 100 registered PM Vishwakarma artisans participated in the programme.
