Artisans trained in digital marketing and AI tools
Kulgam| July, 21: A branding and marketing awareness programme under the PM Vishwakarma Scheme was organised in Kulgam to strengthen the entrepreneurial skills of traditional artisans.
The programme covered digital marketing, product branding, e-commerce, QR code generation and the use of Artificial Intelligence for market promotion. Deputy Commissioner Shahzad Alam urged beneficiaries to make full use of government support for sustainable livelihoods.
