Bridi hails shift from ‘denial to acceptance mode’; calls Nasha Mukta campaign a ‘people-driven movement’
Srinagar: Inspector General of Police (IGP) Kashmir V.K. Birdi on Tuesday said that combating the drug menace in Jammu and Kashmir requires both strict action against peddlers under the NDPS and PIT-NDPS laws and active public participation. Speaking at a Central Government Pensioners Welfare Association event in Kothibagh, he emphasized that law enforcement alone cannot win this fight.
Birdi noted that society has shifted from denial to acceptance regarding drug abuse, which has improved identification and response. He highlighted that the Nasha Mukt Bharat campaign has evolved into a voluntary, people-driven movement involving families, teachers, and police alike.
Additionally, the IGP mentioned that preparations are underway for the Shri Amarnath Ji Yatra and Muharram, with district administrations coordinating with local committees for smooth conduct. He also praised digital governance initiatives, like pension apps, for improving service delivery.
“The police are taking strict action under NDPS and PIT-NDPS laws. But this is not a fight that can be won by enforcement alone. Society’s participation is equally important,” Birdi said.
“People are now aware and coming forward. Once the problem is acknowledged, resolution becomes possible with collective efforts of police, family members, teachers and society at large,” he added.
“This is a collective fight. Police, administration and society all have defined roles,” he said.
