DIPR, Tourism Deptt join hands under NashaMukt J&K campaign
Jammu: In a unique initiative, the Department of Information and Public Relations (DIPR), in collaboration with the Tourism Department, organized a mega anti-drug Shikara rally on the iconic Dal Lake under the ongoing NashaMukt Jammu and Kashmir Abhiyan.
The initiative was a part of the ongoing 100-Day ‘NashaMukt Jammu and Kashmir’ campaign launched by the Lieutenant Governor J&K, and in line with the calendar of activities of District Administration Srinagar.
The rally aimed to spread awareness about the ill effects of drug abuse among a wide spectrum of stakeholders, including tourists, shikara owners, and communities residing in and around water bodies.
The initiative sought to ensure that the message of a drug-free society reaches even the most remote and water-bound habitations.
Dozens of vibrantly decorated shikaras glided across the waters of Dal Lake, carrying banners, placards, and messages advocating a drug-free lifestyle.
On the occasion, Joint Director Information Kashmir, Syed Shahnawaz Bukhari, and Joint Director Tourism Kashmir, Waseem Raja, actively participated in the rally along with students, shikara owners, and officials from both departments.
The officers interacted with tourists and local stakeholders, sensitizing them about the physical, psychological, and social consequences of drug abuse. They highlighted that such innovative outreach programmes are essential to connect with diverse sections of society and ensure that no segment remains untouched by the awareness drive.
Shikara owners, who play a vital role in the tourism ecosystem of Kashmir, also expressed their support for the initiative and pledged to contribute towards spreading awareness among visitors and local communities.
The rally not only reinforced the government’s commitment to eradicating drug abuse but also showcased how traditional elements of Kashmir’s heritage can be effectively leveraged to promote social causes.
During the rally, Shikaras carried a powerful message that the fight against drugs is a shared responsibility, and together, a healthier and drug-free Jammu and Kashmir can be achieved.
