“Reopening of tourist destinations is yielding positive results reflected by a steady increase in tourists and restoration of traveler confidence. This trend is particularly visible in Srinagar, where travel operators have seen a significant spike in inquiries over the last ten days, driven by improved security.”
The gradual revival of tourist activity across Kashmir marks a significant turning point for the region’s economy and public confidence. Months after the disruption caused by last year’s Pahalgam attack, the administration’s decision to reopen several destinations has started to show encouraging results. The steady return of visitors reflects not only improves security conditions but also rebuilds trust among travelers. In Srinagar, travel operators report a sharp rise in inquiries over the past ten days. Advance bookings for the coming weeks, particularly for weekend trips, are showing an upward trend. Hotel managers say occupancy rates have improved compared to the winter slump, bringing much-needed relief to the hospitality sector. Many tourists, both from within Jammu and Kashmir and outside, are planning short breaks and exploring lesser-known destinations. On the ground, the change is clearly visible. At Yousmarg, daily footfall has nearly doubled compared to previous weeks, according to local shopkeepers. For months, business remained slow, but families have now begun visiting again, leading to better sales of tea, snacks, and local products. Similarly, in Doodhpathri, pony owners say tourists are staying longer and hiring their services more frequently. Visitors appear relaxed and eager to enjoy the open spaces, helping local incomes recover gradually. In Shopian, scenic spots such as Peer Ki Gali and Dubjan are attracting travellers looking for quieter and less crowded destinations. Interest in places like Padpawan indicates a growing preference for offbeat and unexplored locations. Meanwhile, at Hung Park in Ganderbal, weekends are once again busy with families and students. Boat operators at Wular Lake say the reopening has restored hope, as their livelihood depends largely on tourist movement.
“The recent surge in Kashmir’s tourism reflects a resilient recovery driven by renewed optimism rather than just temporary crowds. While long-term success still depends on regional stability, the current momentum points toward a potentially record-breaking spring and summer season for the Valley’s economy.”
Other reopened destinations include Dandipora Park in Kokernag, Astanpora, Thajwas Glacier, and the Indira Gandhi Memorial Tulip Garden in Srinagar. These spots have witnessed a steady flow of visitors over the past several days, especially families and young travellers. The Tulip Garden, once fully open during the spring bloom, is expected to significantly boost tourist arrivals. Officials from the Tourism Department describe the trend as positive and consistent. They believe improved security arrangements and better coordination among departments have helped rebuild confidence. With more high-altitude areas becoming accessible in the coming weeks, tourist numbers are expected to rise further. Tourism remains the backbone of thousands of families across Kashmir. The recent surge in activity is not just about increased bookings or weekend crowds; it represents resilience and renewed optimism. While sustained peace and stability remain essential for long-term growth, the current momentum suggests that Kashmir’s tourism sector is steadily regaining its footing. If this trend continues, the coming spring and summer seasons could mark a strong and sustained recovery for the Valley’s vital tourism industry.
