In a global first, Airtel provides 360 million Indians with free access to Adobe Express Premium

Srinagar : Bharti Airtel, one of India’s largest telecommunication service providers, is putting the power of Adobe Express, the quick-and-easy, create-anything app, into the hands of its 360 million customers across India.
Airtel has launched a groundbreaking partnership with Adobe to offer Adobe Express Premium for free to all its customers, including mobile, Wi-Fi, and DTH users, for one year. This subscription, valued at approximately ₹4,000, enables users to create high-quality social media assets, marketing materials, and videos effortlessly, regardless of their design experience. Customers can access this service through the Airtel Thanks App without the need for a credit card. Siddharth Sharma, CEO of Connected Homes and Director of Marketing at Bharti Airtel, emphasized that this initiative aims to empower millions of Indians with advanced AI tools for creativity and innovation. The partnership seeks to democratize access to world-class creative tools, making them available to everyone, from students to small business owners. David Wadhwani, President of Digital Media at Adobe, expressed excitement about the collaboration, highlighting its potential to enhance India’s creator economy. Adobe Express Premium offers a wide range of features, including thousands of professional design templates, AI-powered tools for background removal and video editing, premium Adobe Stock assets, and extensive cloud storage, all without watermarks. The platform supports multiple languages, including English, Hindi, Tamil, and Bengali, making it accessible to a diverse user base. The partnership is expected to have a significant impact across various demographics. Creators and influencers can produce unique content easily, while consumers can connect with loved ones through personalized designs. Students can enhance their projects and presentations, and small businesses can quickly create marketing materials, saving both time and costs. Marketers can also develop authentic visuals that reflect their brand identity, moving away from generic templates. Overall, this initiative aims to foster creativity and self-expression among Airtel customers.