Srinagar : Jammu and Kashmir Trade Promotion Organisation (JKTPO) Tuesday successfully organised an Export Awareness-cum-E-Commerce Onboarding Drive in Budgam to promote exports and digital market integration of local products.
The workshop was organised in collaboration with the District Administration Budgam, ODOP Team, DPIIT, Export Credit Guarantee Corporation (ECGC), Open Network for Digital Commerce (ONDC) and Flipkart.
The primary objective of the programme was to empower local MSMEs, artisans, Self Help Groups (SHGs), Farmer Producer Organisations (FPOs) and entrepreneurs by providing comprehensive knowledge on export-related schemes, procedures and opportunities offered through digital commerce platfor The initiative aimed to connect local producers with national and international markets while familiarising participants with various central and state government export promotion schemes.
Development Commissioner, Handicrafts, Ministry of Textiles, while inaugurating the workshop, highlighted that the Ministry acts as a facilitator, promoter and regulator of the region’s rich craft sector. He emphasized that flagship schemes such as NHDP and CHCDS focus on artisan welfare, skill up-gradation, market access and preservation of traditional heritage, ensuring sustainable economic upliftment while safeguarding cultural identity.
General Manager, JKTPO, underlined the pivotal role of JKTPO in organising district-level workshops to promote ODOP sellers and facilitate their onboarding on e-commerce platforms, thereby enhancing their market reach and export readiness.
It was highlighted that Kani Shawls, selected as the One District One Product (ODOP) of Budgam, hold immense export potential. Under the District as Export Hub Initiative, the District Administration is working in close coordination with Government departments and export promotion institutions to boost exports and position Budgam as a hub for its niche products and allied derivatives.
Branch Manager, ECGC, elaborated on the role of credit guarantee, credit risk insurance and related services, providing valuable insights into safeguarding export shipments and ensuring financial security for exporters.
Representatives from ONDC and Flipkart detailed the digital marketing opportunities available to exporters and entrepreneurs, including market access, buyer discovery and e-commerce facilitation.
Over 120 artisans, exporters and FPO representatives from Budgam district participated in the workshop. The event witnessed enthusiastic engagement, with participants actively interacting during sessions and expressing keen interest in onboarding their products on digital platfor
The initiative forms part of JKTPO’s ongoing efforts to promote exports from all districts of Jammu & Kashmir under the Districts as Export Hubs scheme and the ODOP initiative. Expert-led sessions also covered export incentives, branding of local products for international markets, export financing options and credit risk insurance mechanis
