DC Kathua reviews preparations for Sewa Parv, Swasth Nari Sashakt Parivar Campaign

Kathua : Deputy Commissioner Kathua Rajesh Sharma Monday chaired a meeting of District Officers to review and finalize preparations for the upcoming Sewa Parv and Swasth Nari Sashakt Parivar campaign- to align with national-level initiatives.
The meeting focused on formulating an integrated plan that addresses key areas such as health, sanitation, services delivery and financial inclusion across all blocks and panchayats.
Emphasizing the importance of seamless coordination, Deputy Commissioner Sharma directed all departments to work in synergy for the successful execution of these programmes. He underscored that the initiatives are a prime opportunity to bring governance closer to the people, ensure inclusive development and promote culturally rooted nutrition practices within the district.
Under the Sewa Parv banner, the DC issued clear instructions for a series of community-centric activities. Block Development Officers (BDOs) and the CEO of the Municipality were directed to launch extensive Swachhata (cleanliness) drives in all panchayats and urban wards.
Simultaneously, they are to conduct community tree plantation drives and awareness campaigns on various citizen services. Similarly, he asked the District Forest Officers (DFOs) to initiate community tree plantation drives. Educational institutions, including Degree Colleges and Higher Secondary Schools, were directed to play an active role by organizing donation drives for books and stationery, undertaking campus beautification and arranging voluntary extra classes for students.
Besides, the Social Welfare Department was directed to prioritize social outreach by engaging with vulnerable sections of society. This includes visiting old-age homes and orphanages, interacting with the elderly, donating assistive devices like wheelchairs, hearing aids and organizing community meals for the needy.
Regarding the Swasth Nari Sashakt Parivar campaign, the Deputy Commissioner detailed a multifaceted approach to promote women’s health and well-being. This will be achieved through extensive outreach programmes, health check-up camps, nutrition counseling, and awareness sessions on critical topics such as anaemia prevention, maternal health and menstrual hygiene, with the active participation of Self-Help Groups (SHGs).
To strengthen health services and financial literacy, the Health Department was asked to organize health check-ups and blood donation drives across all blocks.
It was also informed in the meeting that a district-level program will be held at the SDH Parole on September 17, in sync with the national launch by the Prime Minister, ensuring maximum community participation.
To ensure the messages reach every citizen, the Information Department was tasked with undertaking a robust publicity campaign, utilizing both traditional and social media platfor
Other line departments were also instructed to hold awareness camps on flagship schemes such as PM-Kisan, Ayushman Bharat – PMJAY, PM Jan Dhan Yojana, PM Atal Pension Yojana and other financial inclusion initiatives.
Pertinently, the Sewa Parv, a nationwide citizen-centric initiative, will be observed in the district from September 17 to October 2. Running concurrently, the Swasth Nari Sashakt Parivar campaign will continue for a month, from September 17 to October 16. These initiatives seek to mobilize communities and bring governance closer to the people through a series of integrated activities focused on health, sanitation, service delivery and financial inclusion.
Among others, ADC Kathua Vishavjeet Singh, Chief Planning Officer Ranjit Thakur, ACD Akhil Sadotra, and other district heads were present in the meeting, while ADCs and SDMs joined virtually.