Jammu: A comprehensive meeting to finalize preparations for the launch of Phase-4 of the Kisan Sampark Abhiyan (KSA) under the Jammu & Kashmir Competitiveness Improvement of Agriculture and Allied Sectors Project (JKCIP) held on Wednesday here in the Conference Hall, Directorate of Agriculture, Krishi Bhawan, Talab Tillo.
The meeting was chaired by Mission Director HADP/JKCIP Sandeep Kumar.
The JKCIP aims to contribute to a sustained increase in rural household income by enhancing the competitiveness and climate resilience of agriculture and allied sectors in Jammu and Kashmir.
The meeting was attended by Director Agriculture Jammu S. Arvinder Singh Reen; Director Sheep Husbandry Jammu Dr. Syed Moin-ul-Haq and other officers from the agriculture and allied departments, technical experts from the Jammu division, and representatives from SKUAST-Jammu.
The Heads of Departments (HODs) of Agriculture and allied sectors from Kashmir along with all District Nodal Officers (DNOs) of HADP/JKCIP, representatives of SKUAST-Kashmir participated in the proceedings through video conferencing.
During the session, it was informed that Phase-4 of the Kisan Sampark Abhiyan—a flagship farmers’ awareness and outreach programme will commence from June 30, 2025 across 90 blocks, covering 1,536 Panchayats (744 in Jammu division and 792 in Kashmir division).
The Mission Director Sandeep Kumar emphasized on targeted approach for engaging youth, women farmers and agri-preneurs. He issued a string of directives to ensure the effective implementation of Kisan Sampark Abhiyan Phase-4.
All District Nodal Officers (DNOs) were instructed to prepare a detailed event calendar outlining the schedule of awareness programmes and share the same with District Administration, Local MLAs, DDCs, and other public representatives well in advance. “The advance planning will ensure timely logistical support, community mobilization and strong administrative backing at the grassroots level” the MD noted.
It was decided that each district would nominate Resource Persons and Master Trainers, ensuring scheduled training programmes to effectively communicate technical guidance to farmers.
Emphasis was laid on achieving maximum farmer participation, with directions to all field officers to create a friendly and accessible environment, engaging the farmers in local languages and imparting hands-on demonstrations wherever possible to enhance understanding.
The Mission Director also directed to coordinate with bank representatives to ensure their presence during outreach events, thereby facilitating farmer awareness on credit, subsidies and financial inclusion schemes. “A dedicated women-centric approach must be adopted, with targeted messaging and inclusion strategies to significantly boost women farmer participation, recognizing their pivotal role in the agri-economy” he directed.
In addition, DNOs were tasked with identifying and engaging progressive farmers and successful HADP beneficiaries, who have demonstrated innovation or tangible impact on the ground. These individuals will serve as local role models and peer motivators and a comprehensive list of such farmers must be compiled and submitted to the Mission Directorate for further coordination and showcasing during the Kisan Sampark Abhiyan.
