Jammu : The Department of Library and Information Science, University of Jammu, organized an expert lecture on the theme “Marketing of Information Products and Services” today. The lecture was organized under the guidance of Prof. Sangita Gupta, Head of the Department and Dean, Planning and Development.
The session was delivered by Prof. Joginder Singh from the Department of Library and Information Science, Kurukshetra University, a distinguished academician and expert in the field. Prof. Singh offered insightful perspectives on contemporary strategies and best practices for effectively marketing information products and services in a dynamic and competitive environment. He also addressed critical challenges such as barriers in communicating service value, revenue generation approaches, and innovative promotional techniques.
The lecture was both informative and engaging and concluded with an interactive Q&A session that encouraged meaningful dialogue between the speaker and participants. Prof. Sangita Gupta extended her gratitude Prof. Singh for his valuable contribution and for enhancing the academic enrichment of the students and scholars. The lecture was attended by faculty members including Dr. Pramod Kumar Singh, Dr. Bindu Sharma, Ashwin Kushwaha, and Dr. Reenu Arti Thakur, along with research scholars and students. The session concluded with a formal vote of thanks delivered by Ashwin Kushwaha.
