IIM Jammu Hosts Immersion Prog for BBA Students of I.T.S Ghaziabad

Jammu : Indian Institute of Management (IIM) Jammu, under the leadership of Prof. B.S. Sahay, Director, IIM Jammu, organized an enriching Immersion Program for BBA students from the Institute of Technology and Science (I.T.S), Ghaziabad. Held at the Dharma Classroom, Vedanta MDP Centre from April 24 to April 28, 2025, the program aimed to foster collaborative learning and provide valuable industry exposure to aspiring management professionals.
The Immersion Program featured the participation of 30 enthusiastic BBA students and two faculty members from I.T.S Ghaziabad. The students received a warm welcome and were taken on an engaging campus tour, beginning at the iconic Clock Tower and covering key facilities including the IIM Jammu Reception Area, Mandapam Auditorium, Smart Classrooms, and the
state-of-the-art Nalanda Library. The Inaugural Ceremony commenced with the traditional lighting of the lamp, symbolizing the pursuit of wisdom. The event was graced by Prof. Jabir Ali, Dean Academics, IIM Jammu; Dr. Sanjeev Pathak, Chairperson, Executive Education and Consultancy; and Dr. Vinod Durge, Chairperson, Alumni Affairs. Representing I.T.S Ghaziabad were Prof. Vaijayanti Anand and Prof. Shivoham, who extended their support and encouragement to the participating students. Prof. Jabir Ali, Dean Academics, IIM Jammu, welcomed the students and emphasized the importance of active participation and co-creation in the learning process. He encouraged the
students to come prepared, be engaged, and leverage this opportunity to the fullest. Highlighting that learning at IIM system goes beyond classroom sessions, he underscored the value of peer learning and out-of-classroom experiences. He thanked I.T.S Ghaziabad for collaborating in this initiative and encouraged students to explore the IIM Jammu campus, reflect on key takeaways, and fully immerse themselves in its vibrant academic ecosystem.
“This five-day journey is not just about learning—it’s about discovery, challenge, and growth,” he remarked. Dr. Sanjeev Pathak, Chairperson, Executive Education and Consultancy, IIM Jammu, welcomed the participants and shared a key learning from a past industry immersion — the importance of discovering something new each day. He emphasized that the five-day BBA
program is designed to align with students’ aspirations and equip them to become future leaders and job creators. Highlighting the role of Executive Education, he noted that IIM Jammu focuses on practical skills, policy awareness, and industry insights essential for today’s dynamic business landscape. He reiterated IIM Jammu’s commitment, in contributing to policymaking and nation-building through continuous learning and innovation.
Dr. Shreya Rastogi, Program Director, IIM Jammu, warmly welcomed the participants and provided an insightful overview of the program’s objectives, setting the tone for an engaging and enriching learning experience.
The five-day program featured a thoughtfully curated curriculum designed to equip students with essential managerial insights and practical knowledge. Key topics included International Business, Capital Budgeting, Critical Thinking, Digital Branding, Fundamentals of Forex Markets, Capital Structure and Leverage Analysis, Operations Management, Practical Applications of Business Strategy, Supply Chain Management, Consumer Behaviour, Digital Transformation in Business, Lean Management, Business Statistics for Managers, Monetary Policy, Digital Marketing, Team Building, and the Role of AI in Business Communications. The vote of thanks was proposed by Dr. Garima Maurya, Program Director, IIM Jammu. The inaugural ceremony culminated with the national anthem and group photograph. The Immersion Program at IIM Jammu stands as a testament to the institute’s unwavering
commitment to nurturing talent and strengthening industry-academia partnerships. Through such transformative initiatives, IIM Jammu continues to set new benchmarks in management education and plays a pivotal role in shaping future-ready leaders.