New Delhi: An integrated digital platform Adani One and private sector ICICI Bank on Monday launched India’s first co-branded credit cards with airport-linked benefits in collaboration with Visa.
Available in two variants – Adani One ICICI Bank Signature Credit Card and Adani One ICICI Bank Platinum Credit Card – they offer a comprehensive and substantial reward program.
The cards come with several benefits designed to enhance the cardholders’ lifestyle and elevate their airport and travel experience. They offer up to 7 percent Adani Reward Points on spends across the Adani Group consumer ecosystem like Adani One app, where one can book flights, hotels, trains, buses, and cabs; Adani-managed airports; Adani CNG pumps; Adani Electricity bills, and Trainman, an online train booking platform.
The cards also offer an array of benefits, including welcome benefits like free air tickets and airport privileges like premium lounge access, Pranaam Meet & Greet Service, porter, valet and premium car parking, a company press release said here.
Card users also get privileges like discounts on shopping at duty free outlets and on F&B spends at the airports, and benefits like free movie tickets and Adani Reward Points on groceries, utilities, and international spends.
This strategic partnership marks the Adani Group’s maiden venture into the financial sector. This partnership aims to provide customers with an enhanced and seamless payment experience while unlocking a world of exclusive privileges.
Mr. Jeet Adani, Director of Adani Group, expressed his enthusiasm at the launch event, saying, “This unique partnership with ICICI Bank and Visa will set a new benchmark in customer experience and showcase our commitment to innovation and excellence. The Adani One ICICI Bank Credit Cards are a window to a seamless digital ecosystem. By leveraging the Adani One platform, which integrates physical B2C businesses into the digital world, users will experience unparalleled convenience and accessibility.”
Mr. Rakesh Jha, Executive Director, ICICI Bank, said, “We believe that our focus on ‘Customer 360’, backed by our digital products, process improvement and service delivery enable us to offer holistic solutions to customers in a seamless manner and grow market share across key segments. The launch of the co-branded credit cards, in association with Adani One and Visa, is in line with this philosophy. Through this launch, we intend to offer our customers rewards and benefits across the Adani Group’s consumer ecosystem, and strengthen the Bank’s credit card portfolio.”
The Adani One ICICI Bank Signature Credit Card carries an annual fee of Rs 5,000 with joining benefits worth Rs 9,000, while the Adani One ICICI Bank Platinum Credit Card has an annual fee of Rs 750 with joining benefits worth Rs 5,000, the release added.
