Media fraternity sensitised of MCC, MCMC & paid news, Other ECI guidelines during election news coverage in workshop cum awareness

Poonch : In a bid to ensure smooth conduct of upcoming Lok Sabha elections 2024 in the district, the District Information Officer, Vishaldeep Chandan, who is also Member Secretary of MCMC Poonch Saturday held a comprehensive meeting of Media Persons of the district regarding MCC, MCMC, Paid News and Social Media.
At the onset of the meeting, the District Information Officer highlighted the role of Media in order to create an environment for peaceful conduct of election as well as to use different forms of media to spread voter awareness among the general public.
The aim of the meeting was to highlight the guidelines, particularly do’s and dont’s prescribed for the elections regarding media coverage, paid news, exit polls, opinion polls etc.
The DIO emphasised that media outlets must avoid reporting on election campaigns that incite hatred based on religion, race, caste, community or language and refrain from publishing false or defamatory statements about candidates. He urged media personnel managing online platforms and WhatsApp groups to vigilantly monitor content. Additionally, any advertisements must be pre-certified by the Media Certification and Monitoring Committee at the district level to ensure compliance with laws and the Model Code of Conduct (MCC). Violations such as exit polls or premature coverage before 48 hours of polling were cautioned against.
The DIO outlined the establishment of a district-level media monitoring cell to oversee print, television, social media and paid news, emphasising the importance of maintaining communal harmony and respecting all religions and individuals. He stressed the role of journalists as gatekeepers and watchdogs of society, highlighting their responsibility in promoting voter awareness and ensuring free and fair elections.