Srinagar: Khyber Cement, a distinguished cement brand in the scenic landscapes of Jammu & Kashmir, has recently unveiled its fresh, captivating logo alongside the evocative tagline, ‘Dil se banao.’
The grand revelation occurred during a dealer meet held in the serene surroundings of Srinagar, Jammu & Kashmir. Khyber Cement took this opportunity to present their dealers with a modern, progressive brand identity rooted in the ideals of modernity and community-centric progress. This transformation, underpinned by innovative strategies, was thoughtfully orchestrated by Khyber Cement’s key stakeholders. They guided the attendees through an enthralling journey encompassing the brand’s revamped website, a cutting-edge promotional video, an entirely new corporate branding, and captivating packaging. Furthermore, they shared the company’s long-term strategy, setting the stage for an exciting future.
Khyber Cement places paramount importance on meticulous planning. Their redesigned website reflects this ethos by providing a comprehensive glimpse into their processes, demonstrating how every step is meticulously crafted to perfection. The new video campaign serves as a testament to Khyber Cement’s impact on the cement industry and the broader community. It eloquently underscores the ambitious ‘Dil se banao’ initiative. During the event, the stakeholders shed light on the brand’s new identity, emphasizing the deep-rooted commitment to their vision. Umar Tramboo, Director of Corporate & Strategy at Khyber Industries Pvt. Ltd, said that with our new vision and logo, Khyber Industries has undergone a transformative evolution while preserving our core values.
“Dil se banao’ is not just a slogan; it’s our way of life. Our customers trust us, and we are unwavering in our dedication to maintaining that trust,” he said. With this rebranding, Umar said Khyber aspires to reach new heights, continuing to supply high-quality products to our community and making a lasting impact. We remain steadfast in our commitment to our Khyber family and the environment.
Renowned advertising veteran and Khyber Cement’s consultant, Tarun Chauhan said Khyber has already cemented its presence in the cement industry, this rebranding is a testament to our unwavering commitment to strengthening our bond with customers and to the greater good of Jammu and Kashmir. ” From our website to our production technologies, every aspect is meticulously crafted to foster a more vibrant environment,” he said.
Manzoor Ahmad Mir, Head of Commercials, Legal & Regulatory Affairs at Khyber Cement said Khyber’s vision extends beyond mere expansion. “We are committed to our community’s well-being, and our every endeavor reflects sincerity, encapsulated in our new motto, ‘Dil se banao.’ We are carving a unique and personalized niche in the market,” he said.
Wasim Khan, Chief of Sales & Customer Relations at Khyber Cement, emphasized that this new incarnation of Khyber Cement encapsulates the very essence of Kashmir, from our logo to our operational ethos. “Our production philosophy, ‘Quality Above All,’ is geared towards propelling not only Khyber Cement but also the entire region of Jammu and Kashmir,” he said.
Khyber Cement is resolutely advancing its mission of enhancing the well-being of Jammu and Kashmir. Their unwavering commitment to ethical and visionary practices has enabled them to venture into various businesses while generously supporting numerous organizations and causes. This Kashmiri conglomerate is renowned for its support of causes like SAAYA (Shadow of Hope), the Association of Deaf and Dumb, the O-Sport Foundation, and events such as Buland Hosla, the Mixed Martial Arts Association of J&K, and the O-Sport Foundation of India. Khyber Industries firmly believes in contributing value by creating meaningful structures that have a profound impact not only on people’s hearts but also on the environment
