Bengaluru: Gemini Edibles and Fats India Limited (GEF India) on Thursday announced the launch of their new reusable 10 litre multi-use jar of Freedom Refined Sunflower oil.
This new 10 Litre SKU is the latest addition to the Freedom Refined Sunflower Oil offerings.
Freedom Refined Sunflower Oil is currently available in various pack sizes like 200ml, 500ml pouch, 1-Litre pouch, 500 ml PET bottle, 1 Litre PET bottle, 2 Litre PET bottle, 5 Litre HDPE jar, 10 Litre Multi-Use jar, 15 kg tin, 15 Litre tin and 15 Litre HDPE jar.
The new SKU was launched by Kannada actress Radhika Pandit along with P Chandra Shekhara Reddy, Senior Vice President – Sales and Marketing, Gemini Edibles and Fats India Ltd and the management of GEF India.
The new reusable 10-litre multi-use jar of Freedom Refined Sunflower oil has been specially designed keeping in mind the requirements of the modern-day consumer and a growing trend of using environment-friendly products that can be reused.
The new reusable multi-use jar has been introduced to offer convenience to the families. Its convenient and contemporary design, with a tamper proof lid, and an easy pour technology make the jar easy to handle.
It is an ideal choice for the present-day woman who is looking at intelligent choices to save time, space and avoid spillage and storage issues. After the consumption of edible oil, the new multi-use jar can be used to store the kitchen essentials.
Freedom Refined Sunflower Oil is the number 1 selling brand in the sunflower oil category in India. The market size for Sunflower Oil is over 32,000 tonnes in Karnataka.
Karnataka is the focus state for Freedom healthy Cooking Oils as the brand is rapidly being accepted in Karnataka.
GEF India has 3 state-of-the-art-refineries in Andhra Pradesh, 2 in Kakinada and 1 in Krishnapatnam. The company is coming up with a refinery in Telangana which should get commissioned soon. Besides the current operations in Andhra Pradesh, Telangana, Karnataka, Odisha and Chhattisgarh, the company is expanding the presence in Tamil Nadu and Kerala.
Speaking on the occasion, Reddy, said, “We are a consumer-focused organization and are constantly assessing consumer requirements. We are happy to introduce the new reusable 10 litre multi-use jar of Freedom Refined Sunflower oil, to provide an elegant and convenient SKU for the present-day consumers.
“We hope this new convenient reusable multi use jar is liked by our patrons and used for storage after the oil is consumed. Having the rocking couple Yash and Radhika as our brand ambassadors has helped us connect with the people of Karnataka and improve the awareness of the brand. ‘Freedom’ is a value for money brand, with innovative packing designs, providing our consumers Freedom to eat, Freedom to enjoy.”
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