Motorindia Happiness Truck 4.0 flagged off from Srinagar, connects with trucking fraternity at Jammu, Jalandhar and Ludhiana

Srinagar : The one-of-its-kind ‘Happiness Truck 4.0’ presented by NBC Bearings – CK Birla Group, powered by Valvoline Cummins and organized by Motor India, was flagged-off from Kashmir capital Srinagar.
The ’Happiness Truck 4.0′ campaign is a coming together of top brands in the industry including NBC Bearings, part of CK Birla Group (Title Partner), Valvoline (Powered by), BharatBenz (Truck Partner), Gates (Power Transmission Partner), KT Telematic (Navigation Partner), Alkraft (Thermal Management Partner), Setco (Clutch Partner), Excelite-DH Lighting (Lighting Partner), Wix Filters – a product brand of MANN+HUMMEL (Filtration Partner), and Tata Green Batteries (Battery Partner).
By emphasizing the importance of utilizing the right spare parts for trucks the Happiness Truck 4.0 benefits truck owners, drivers, mechanics, and fleet operators alike.
Starting its journey from Srinagar, the truck has already made stops in Jammu, Jalandhar, and Ludhiana, garnering tremendous excitement and support from the transport community.
The inauguration ceremony was held at Fruit Mandi Parimpora, Srinagar which turned out to be a huge success with the participation of association dignitaries, partners, and trucking enthusiasts.
The Jammu engagement of the Happiness Truck 4.0 turned into an extraordinary celebration in presence of the President Muhammad Ashraf and Secretary Girish Chander at the Transport Nagar Welfare Association, Jammu, the event became an incredible opportunity for our team to interact with drivers and mechanics, fostering a sense of camaraderie and unity.
Moving forward to Jalandhar, the Happiness Truck 4.0 was graced by dignitaries, including President Jagjit Kamboj and Secretary Rajinder Sharmaof the city’s Truck Association.
Arriving in Ludhiana, often referred to as the Manchester of India due to its prominence in the textile industry, the Happiness Truck 4.0 received a warm welcome. The presence of President J.P Aggarwal and Kalra, Secretary of Ludhiana Goods Transport Association, added a special touch to the occasion.