Not learning any lesson from repeated disruptions in the working of it’s digital transaction platforms time and again the Jammu & Kashmir Bank’s top management does not bother to take any notice of the huge insulting inconvenience it’s customers are facing due to repeated disruptions in the operation of the bank’s digital transactions platforms not for hours but for days together and that too at a time when Eid-Ul-Fitr is just a week away. If at all some technical issues had to be resolved for the purposes of hassle free digital transaction services to customers the J&K Bank’s top management could have suspended transactions on it’d digital platforms after giving a prior notice to it’s customers but the bank’s top management has virtually left customers fuming by not paying any heed to their grievances on the working digital transaction platforms despite the fact that action of the bank was against the spirits of customer friendly gestures. Never forget that bank is a shop and customer satisfaction is the biggest bench marks for any bank and banks achieve highest targets of profitability only through customer satisfaction. Unfortunately the IT wing of the Jammu & Kashmir Bank has during last two years drastically brought down the reputation of the bank through undeclared suspension of transactions on digital platforms like mPay, Paytm and internet banking. While the transactions on mPay, Paytm and internet banking platforms are run very smoothly by almost all the banks across the country, it is only J&K Bank which suspends transactions on such digital platforms without letting it’s customers know that transactions are to be suspended for a particular time span on a particular day either for maintenance and repairs of the said digital platform or updation of records through Aadhar and Pan Cards. Never forget the digital payment system has now become a lifeline for even commoners not to talk of traders and big and small business houses. Even if J&K Bank had to ask it’s customer to submit necessary documents likes Aadhar and Pan card for updation of records, the bank management should have asked it’s customers to submit necessary documents for updation of records at least before a week or a fortnight instead of temporarily withdrawing the facility of transactions on digital platforms to them (customers) without any prior notice.
For attracting more and more customers towards it’s services and schemes the promotion of digital payments has to be a priority for all banks and same holds good for J&K Bank. The increasing popularity of digital payments has made it imperative for the bank to take necessary corrective measures for improving the working of it’s IT wing which is solely responsible for the uninterrupted smooth functioning and development of the digital transaction systems of the bank mPay, Paytm and internet banking . Above all customer satisfaction once compromised could reduce the increasing growth and expansion of J&K Bank.
Unfortunately even the branch heads of the bank were showing helplessness to customers with the argument that the facility has been withdrawn from the bank’s corporate headquarters which only itself can restore the facility of transactions to customers on digital platforms like Mpay, Paytm and internet banking. Better it would have been for the bank to inform people about the necessity to submit certain documents for updation of records within a given time frame through public notices in newspapers and news bulletins of news channels now a days run also on popular social media sites. For attracting more and more customers towards it’s services and schemes the promotion of digital payments has to be a priority for all banks and same holds good for J&K Bank. The increasing popularity of digital payments has made it imperative for the bank to take necessary corrective measures for improving the working of it’s IT wing which is solely responsible for the uninterrupted smooth functioning and development of the digital transaction systems of the bank like mPay, Paytm and internet banking. Above all customer satisfaction once compromised could reduce the increasing growth and expansion of J&K Bank
