Srinagar: The Handicrafts Quality Control Council in its 3rd meeting held on Tuesday under the chairmanship of Director Handicrafts and Handloom Kashmir proposed that GI and Non GI QR Code based labels recently launched by Lt. Governor be adopted by all the establishments who are doing their business in Handicrafts sector under the provisions of the Jammu and Kashmir Handicrafts Quality Control Act 1978.
It was given out that accordingly strict action will be taken against those business holders who will not adhere to the act and will not refrain from selling the machine made products on the pretext of original ones.
The council, under the chairmanship of Director H&H Kashmir also proposed that all Registered Handicraft Dealers/ shopkeepers/ retail unit holders/ whole sellers shall be served a notice to promote only G.I labeled/ tagged items in their business establishments.
In the follow-up action, it has been suggested that department shall launch mass awareness campaign through electronic and print media, Radio jingles, and shall erect hoardings at various market and tourist places like Railway stations, Airports, Gulmarg, Pahalgham, Boulevard Road, etc for promotion of GI notified craft and as well at other major airports of the country.
It was decided that members from MEERAS Society & TAHFUZ Society shall conduct special inspection drive along with enforcement wing of Quality Control Division and day wise Inspection schedule shall be prepared mutually with both societies across J&K
The Director of H&H Kashmir made special reference to the empowerment of the categories of craft people so that this step of inclusion will in turn attract more and more people towards the cottage sector and employment opportunities for the youth can get a flip.
The meeting was also attended by Vikas Gupta, Director Handicrafts and Handloom, Jammu, Atul Sharma, Managing Director Handicrafts and Handloom, Corporation, MirzaShahid Ali Dy. Director Quality Control, Zubair Ahmad, Director IICT Srinagar, SajidNazir Representative from CDI, Rafiq Ahmad Sofi and Ali Mohammad Guroor Representative from TAHAFUZ Society and GhNabi Dar Representative of MEERAS Society
In view of the influx of machine made handicrafts items a need was felt to promote GI labeled items, which will in turn improve socio economic conditions of the artisan community as well as promotion of notified craft at national and international level.
The Director Handicrafts & Handloom Kashmir, Chairman of the Quality Control Council, informed the members that the Department is taking various steps to strengthen the Quality Control Division in order to make it more vibrant that includes amendments in the rules of the Quality Control Act for promotion and safeguard of the Handicrafts Sector.
