As J&K Bank all of a sudden suspended transactions on it’d digital platforms all of a sudden on November 5 without any prior notice , it left customers fuming but unfortunately the bank as usual was not bothered even to entertain the grievances of customers despite the fact that action of the bank was against the spirit of customer friendly gestures. Never forget that bank is a shop and customer satisfaction is the biggest bench marks for any bank and banks achieve highest targets of profitability only through customer satisfaction. Unfortunately the IT wing of the Jammu & Kashmir Bank has during last two years drastically brought down the reputation of the bank through undeclared suspension of transactions on digital platforms like mPay, Paytm and internet banking. While the transactions on mPay, Paytm and internet banking platforms are run very smoothly by almost all the banks across the country, it is only J&K Bank’s IT cell which suspends transactions on such digital platforms without letting it’s customers know that transactions are to be suspended for a particular time span on a particular day either for maintenance and repairs of the said digital platforms or updation of records. Never forget the digital payment system now become a lifeline for even commoners not to talk of traders and big and small business houses. Even if J&K Bank had to ask it’s customer to submit necessary documents likes Aadhar and Pan card for updation of records, the bank management should have asked it’s customers to submit necessary such necessary documents for updation of records at least before a week or a fortnight instead of temporarily withdrawing the facility of transactions on digital platforms to them (customers) without any prior notice.
For attracting more and more customers towards it’s services and schemes the promotion of digital payments has to be a priority for all banks and same holds good for J&K Bank. The increasing popularity of digital payments has made it imperative for the bank to take necessary corrective measures for improving the working of it’s IT wing which is solely responsible for the uninterrupted smooth functioning and development of the digital transaction systems of the bank. Above all customer satisfaction once compromised could reduce the increasing growth and expansion of J&K Bank
Unfortunately even the branch heads of the bank were showing helplessness to customer with the argument that the facility has been withdrawn from the bank’s corporate headquarters which only itself can restore the facility of transactions to customers on digital platforms like Mpay, Paytm and internet banking. Better it would have been for the bank to inform people about the necessity to submit certain documents for updation of records within a given time frame through public notices in newspapers and news bulletins of news channels now a days run also on popular social media sites. For attracting more and more customers towards it’s services and schemes the promotion of digital payments has to be a priority for all banks and same holds good for J&K Bank. The increasing popularity of digital payments has made it imperative for the bank to take necessary corrective measures for improving the working of it’s IT wing which is solely responsible for the uninterrupted smooth functioning and development of the digital transaction systems of the bank. Above all customer satisfaction once compromised could reduce the increasing growth and expansion of J&K Bank
