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DC Kathua reviews tourism trade scenario

Officers asked to replicate best practices, adopt multi-pronged strategy to tap varied potential

KH Business Desk by KH Business Desk
August 5, 2022
in Business
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Kathua : Deputy Commissioner Kathua Rahul Pandey On Thursday discussed the roadmap for formulating an inclusive District Tourism Plan here at a meeting of stakeholder departments held in the conference hall of DC office Complex.
At the outset, the DC took a comprehensive review of the present tourism and trade scenario in the district and called for making concerted efforts to tap the huge tourism potential of the district.
The Deputy Commissioner enjoined upon the stakeholders to promote the potential tourist spots of the district, local lifestyle, cuisine & culture in coordination with information and culture departments.
Laying thrust on promotion of Kathua specific tourism, the DC called for devising a workable action plan involving all stakeholders besides training local youth as guides for promoting local culture, art and projecting the area on the tourism map of J&K.
The DC also called for upgrading the facilities so as to ensure pleasant and memorable experiences of the tourists coming to the district. The DC urged the officers of the tourism department to make a strategy to showcase the tourist profile of the district across J&K by utilising the already available (Variable Message Displays) VMDs in other districts.
The DC exhorted upon the stakeholders to replicate the best practices from states of Himachal, Uttrakhand etc to promote adventure and religious tourism, besides exploring off-beat destinations and home-stays.
The meeting was attended by CPO, CEO LSDA, BBDA, District Cultural officer and other stakeholders.

KH Business Desk

KH Business Desk

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The publication of “Kashmir Horizon” as an English daily was started with a modest attempt on May 19, 2008.It has been a Himalayan attempt for “The Kashmir Horizon” to survive the challenges posed to journalism in the violence fraught place like Jammu & Kashmir.

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