Advisor Bhatnagar chairs 157th BoDs meet of JKI, Directs officers to look beyond showroom sales for increasing profits

Srinagar : Advisor to Lieutenant Governor, Rajeev Rai Bhatnagar Thursday chaired the 157th Board of Directors (BoDs) meeting of JK Industries (JKI) at Civil Secretariat here.
The meeting was attended by Principal Secretary Industries and Commerce, Ranjan Prakash Thakur; Secretary, Planning Development and Monitoring, Sushma Chauhan; Managing Director, JKI, Sanjay Handoo, other members of the board ther officers via video conferencing from Jammu.
During the meeting, the Board held detailed discussions on various issues pertaining to JKI and also in-depth deliberations were held on the Action Taken Report of last BoDs meet.
While chairing the BoD, Advisor Bhatnagar enquired about the production capacity of the JKI and asked the officers whether it is able to meet the market demand. He directed the officers to utilise the spare capacity of JKI optimally to increase production.
While discussing about different aspects of JKI, Advisor Bhatnagar asked the management that as JKI has expanded and modernised we need to increase our market reach by taking some policy and procedural enablers and make all our units profitable.
The Advisor also suggested that we need to look beyond showrooms to increase our sales and look out for event marketing as the department holds regular events.
He directed the officials to put up stalls at various tourist places like Tulip garden and other places witnessing heavy footfall of tourists to increase sales. He directed the officers to work in synergy and take some concrete measures to make the corporation more vibrant which would in turn contribute significantly towards revenue generation and employment.
During the meeting, the Board held detailed discussion on projects like Govt. Silk Factory Raj Bagh, Govt. Wollen Mills Bemina, Govt. Silk Weaving Factory, Jammu, Govt. Silk Filatures Jammu, Govt. Wollen Spinning Plant Solina and other major projects of the JKI.