Mumbai: Leading US-based investment firm 27th Investments-backed 27th Sports have signed a long term exclusive commercial rights deal with the Road Safety World Series (RSWS) from the second edition onwards. The Road Safety World Series is an annual T20 cricket event of the legends where players like Sachin Tendulkar, Brian Lara, Virender Sehwag, Yuvraj Singh, Sanath Jayasuriya, Brett Lee, Jonty Rhodes and many more, play to create awareness towards road safety in the country and around the world.
The annual T20 cricket tournament, which completed its first edition during February-March last year, is the first mega project of 27th Investments’ recently launched $100million sports fund, 27th Sports. This deal with the Road Safety World Series, makes 27th Sports the sole right holders to negotiate and sell central sponsorships rights for one of the most sought after cricket events in the sporting calendar.
Indian origin investment professional, Anil Damani, who is the CEO and President of the Atlanta-based investment firm, said, “We at 27th Investments are extremely proud to back 27th Sports to partner Road Safety World Series for this wonderful initiative and we look forward to working closely to build brand RSWS and create awareness towards road safety.”
Director of RSWS, Janak Shrirangrao Tekale, said: “We are happy to welcome 27th Sports as our exclusive commercial rights partner for the Road Safety World Series and I am sure, they will strive to work towards generating valuable opportunities and provide innovative solutions through cognitive collaboration offerings.”
Excited about its maiden project, 27th Sports Co-founder and CEO, Sangeet Shirodkar said, “Unlike other T20 franchisee leagues, the Road Safety World Series has a huge global appeal with legends of all cricket playing nations in the fray. It is unique and one of its kind cricketing event which not only brings the Gods of Cricket back to the field again, it also spreads a very important message of creating awareness towards road safety. I am extremely excited at the marketing possibility of the league and I am looking forward for a successful long-term association with RSWS.”
27th Sports Co-founder and Chairman, Sanjay Bector, added: “We at 27th Sports are committed to building a world-class league with the Road Safety World Series and with continued support, I am sure we will be able to give our best to make RSWS the best cricket league in the world.”
About Road Safety World Series
The Road safety World Series is an annual T20 cricket tournament between legends of eight cricket playing nations — England, Australia, New Zealand, South Africa, Sri Lanka, Bangladesh, West Indies and host India. Along with the great rivalry and fierce competition, the cricketers will also spread the message of road safety during this League. Little Master Sunil Gavaskar is the Commissioner and Sachin Tendulkar is the Brand Ambassador of the League. Viacom 18 are the broadcast partners while Jio and Voot are the digital partners. The aim of the Road Safety World Series is to drive social change across the globe and change people’s outlook towards road safety. As cricket is the most followed sport in most parts of the world and cricketers are looked upon as idols by many, this League aims to work as an ideal platform to influence and change people’s mind set towards their behaviour on the roads.
About 27th Investments & 27th Sports
At 27th Investments our objective is to provide long-term value by providing various industry leading investment opportunities within multiple markets. One can be confident in the track record of successfully brokered deals, whether one is looking for a short-term, high yield return or a long-term, real estate equity-based investment. 27th Investments launched the UAE-based 27th Sports to focus specifically in emerging markets and sports such as cricket, golf, beach sports, e-sports among others.
