Srinagar: Mahindra & Mahindra Ltd Tuesday launched the newest member in its iconic Bolero SUV portfolio – the new ‘Bolero Neo’. Available at all Mahindra dealerships across India from Tuesday, the new Bolero Neo is launched at an introductory price of Rs 8.48 Lakh for the N4 variant. With the launch of Bolero Neo, the Bolero SUV portfolio would now have the existing Bolero for the loyalist and the new Bolero Neo for the evolving customer who is looking for an SUV that is tough, authentic, go-anywhere capability yet modern and trendy.
Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd. said, “The Bolero brand has witnessed strong loyalty and ruled Indian roads for over two decades now. With this product we have combined the customers’ affinity towards brand Bolero with their modern outlook, persona and aspirations. The design, performance and engineering enhancements in the new Bolero Neo blend well with the authentic Bolero DNA, making it suitable for the bold and fearless Young Bharat. The addition of Bolero Neo to the Bolero SUV brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country.”
The new vehicle is equipped with modern unmissable presence design, premium Italian design interiors & host of comfort, convenience and connected features, solid performance with mhawk100 engine and remarkable safety.
Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd. said, “Built on the third-generation chassis which it shares with the Scorpio and Thar, the Bolero Neo has powerful attributes that set it apart. Its rugged body-on-frame construction, the proven Mahindra Hawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain.”
The new Bolero Neo will offer a spacious 7-seater configuration and will be available in three variants and seven colour options.
