Srinagar: In connection with Apple Year launch, Secretary Horticulture, Manzoor Ahmad Lone Monday convened a meeting with its coordination committee.
The meeting was attended by Director Information Muneer-ul-Islam, Director Horticulture Kashmir Mathora Masoom, Director Horticulture Planning and Management Manzoor Ahmad Qadri, Director Tourism Kashmir Mahmood Shah, Director Floriculture Muhammad Hussain Mir and various other officers of Horticulture, J&K Bank and SKUST.
The Secretary was informed by the member of the committee that all arrangement are being done regarding the ‘Apple Year’ launch.
Lone directed the committee to coordinate for launching publicity campaigns and mass awareness camps for traders and growers regarding ‘Apple Year’ launch.
He said in a bid to promote Kashmiri Apple in domestic as well as international market the committee will look after the arrangements being made for the celebration of Apple Year for next two years.
The Secretary directed the Horticulture Department to work in close coordination with J&K Bank, Tourism Department and SKUAST for better media and event management for ‘Apple Year’ launch.
The members will coordinate various activities for celebration of ‘Apple Year’ as announced by the Chief Minister during the launch of High Density Plantation Scheme in February this year.
Terming horticulture as the backbone of State’s economy, the Secretary Horticulture said the horticulture industry has huge potential to boost the socio economic scenario of the State. He said the Government is taking a slew of measures to revamping the industry and Apple Year Celebration will act as road map to achieve the goal.
