Hyderabad, Apr 12: Hamdard Laboratories India launched a ready to drink fruit juice ‘Rooh Afza Fusion’ here today after a phenomenal test market excise.
Talking to media persons after the launch here, Hamdard Chief Sales and Marketing Officer Mansoor Ali said that Rooh Afza Fusion was a unique concept that was being launched for the first time in India.
It was a unique combination of Rooh Afza with pure fruit juice.
The product formulation too was quite unique and came from the Herbal or Unani roots of Roh Afza, he said.
Mr Ali said that the test market of Rooh Afza Fusion was carried out in September last year in Delhi and Uttar Pradesh.
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