JMC conducts anti-defacement drive to restore city aesthetics

Jammu : In a continued effort to maintain the cleanliness and aesthetic appeal of the city, the Enforcement and Revenue Wing of Jammu Municipal Corporation (JMC), on the directions of Commissioner, JMC and under the direct supervision of Joint Commissioner (R&E) and Deputy Commissioner (North/South), conducted a comprehensive anti-defacement drive.
The operation was carried out in key areas including the stretch from Bikram Chowk to Panama Chowk via University Road and from Panama Chowk to Railway Station and Trikuta Nagar.
The drive, a crucial part of the ongoing anti-defacement campaign, aimed to remove unauthorized banners, posters and advertisements that disfigure public walls, Electricity poles, buildings, flyovers and footpaths. This initiative is in strict accordance with the provisions of the J&K Public Property Act, 1985 and is a response to numerous complaints regarding the defacement and disfigurement of public spaces.
The JMC enforcement teams systematically removed a large number of illegal hoardings, flex boards and other advertising material. The drive is part of a scheduled action plan to address the issue of visual pollution and restore the civic aesthetics of Jammu. It is not a one-time event; the JMC is committed to a sustained campaign to ensure public spaces remain clean and free from defacement. During Swachhta Hi Seva Campaign and Sewa Parv till 2nd October 2025, these anti-defacement drives will be intensively carried out in all wards of Jammu City.
The Jammu Municipal Corporation urges all citizens, commercial establishments and organizations to cooperate by refraining from putting up unauthorized advertisements. Violators will face strict action as per the law. The JMC remains dedicated to creating a cleaner, more beautiful and well-organized city for all its residents and visitors.