Jammu : The second edition of SarasAajeevikamela Jammu a celebration of livelihoods, empowerment, and cross-cultural exchange, came to a grand conclusion on Tuesday at Bagh-e-Bahu in Jammu with overwhelming public participation.
The event, organized by the Jammu Kashmir Rural Livelihoods Mission (JKRLM), showcased the talent and resilience of over 220 rural women from 15 different states, who actively participated in this grand affair.
The Mela was a true celebration of livelihoods and empowerment, highlighting the outstanding craftsmanship in handloom, handicrafts, and culinary arts from various corners of India. Visitors had the opportunity to engage with a diverse range of products, including exquisite handloom textiles, intricate handicrafts, and a delectable array of regional cuisines.
The Mela which began here at the iconic BagheBahu on Feb 10 continued till Tuesday, offering the visitors a myriad collection of hand made products and cuisines from across the country. .
Speaking at the concluding ceremony, Mission Director JKRLM, InduKanwalChib said that SarasAajeevikamela serves as a platform for women from rural India to exhibit their skills and creativity, providing them with a significant opportunity to showcase their talent and entrepreneurial spirit. The event truly embodies the essence of empowerment and cross-cultural exchange, she asserted.
“It provides a unique avenue for different states to come together, fostering mutual learning and promoting cultural harmony. The exchange of ideas, techniques, and designs is expected to give rise to innovative collaborations and creative synergies”, she added.
The MD extended heartfelt gratitude to Chief Secretary, AtalDulloo, for gracing the occasion with his presence, noting that his support served as a significant boost of encouragement to all participants. She also commended Commissioner Secretary RDD, DrShahidIqbalChaudhary for his visionary leadership throughout the event. The collaborative efforts and unwavering commitment towards fostering women empowerment and sustainable development in the community shall go a long way in achieving the desired results, she added.
She also extended sincere gratitude to all the participants, visitors, and various line departments who contributed for making SarasAajeevikaMela Jammu a grand sucess.
Emphasizing the importance of SarasAajevikaMela, Additional Mission Director JKRLM Jammu, MridhuSlathia, said, SarasAajeevika exemplifies the collective efforts towards promoting women artisans and providing them with opportunities to thrive in a competitive market. By nurturing their talents and facilitating market access, this event instills confidence and economic independence among rural women, contributing to the overall development of the region.
The closing ceremony was attended by Additional Mission Director JKRLM Jammu , MridhuSlathia, State Project Managers JKRLM, District programme Managers JKRLM ,Block Programme Managers JKRLM besides other officers and officials from the line departments.
It is to mention here that the SarasAjeevikaMela 2.0.was inaugurated by the Chief Secretary on 11 February 2024. This was the second edition of SarasAjeevikaMela organized in Jammu, where SHG women from across the country showcased their handicraft and handloom products along with regional culinary delights.
