Srinagar : The Director Handicrafts and Handloom Kashmir,
Mahmood Ahmad Shah held an extensive web meeting with Dr SuyashChavan
Consulate General of India (CGI), Germany.
The online meeting dealt exclusively in reviewing the scope of developing
End-to-end export linkages to provide quality handicraft products of
Kashmir to the German Market in particular and rest of Europe in general so
As to ensure quality products reach Germany to increase the handicraft
Exports to Germany.
Germany is the largest consumer of Kashmir carpets and in addition imports
Chain Stitch, Paper Machie and Walnut furniture from Kashmir. As the
Weather of Germany is characterized by cold winters, this makes it a
Perfect destination for the use of Kashmiri Shawls, Rugs and Carpets.
The tie-up shall also aim to connect art lovers and handicraft importers of
Germany with exporters from Kashmir and also achieve a tie up of master
Craftsmen and artisans of Kashmir with art connoisseurs through digital
Platforms, which shall ensure long term sustainability for arts like
Papier-mâché, sozni, kani shawl, basket weaving, khatamband, wood carving,
Silver and copper carving, carpet weaving, leather, silk and pashmina
Weaving amongst other crafts that Kashmir is known for in German markets
It was discussed that the participation of Handicrafts & Handloom shall be
Facilitated in participation in upcoming Expos and Trade shows which shall
Provide an opportunity of international exposure as well as showcasing the
Kashmiri art at international platforms besides selling their inventory
Which has remained unsold due to COVID-19 pandemic.
To begin with, GI certified products of Kashmir shall be presented to the
Consulate General of India, Germany which includes Pashmina, Khatamband,
Walnut wood carving, Sozni, Kani Shawl, Hand knotted carpet, Paper Machie
And Saffron for display in the Consulate General Munich office and in the
Exhibitions at Germany.
The consulate general was briefed about the export incentive announced by
The Government on GI certified goods and about the renewed focus on
Handicrafts in view of the recent UNESCO Craft listing for Srinagar City.
He was apprised about initiatives taken to promote artisans through Craft
Tours. Consulate General was also apprised about the GI labeling of Kashmir
Carpets and adaption of block chain mechanism to check piracy and
Misbranding of Kashmir handicrafts
The Consulate General expressed his desire for cross platform exchange and
Promotion of Departmental social media handles in Germany. The Counsel
General requested for digital content like films and photographs on Kashmir
Craft to be promoted by counsel handle.
The Counsel General was assured that digital content like pictures videos,
Brochures will be provided to CG for disseminations in German Market.
