Poll time mediocrity of digital and electronic media outlets is irritating and hurting the hapless citizens amid the commencement of DDC elections in Jammu & Kashmir as U-tube channels and facebook live pages of the local news channels are becoming new tools of publicity for the BJP ruling at the centre and it’s political proxies in Kashmir. In an attempt to paint a fake picture of public perceptions about the political ground realities of Kashmir a U-tube channel recently put on it’s facebook live page a video showing half a dozen Kashmiri women singing local Kashmiri songs for the senior BJP leader Shahnawaz Hussain but the provocative remarks of the netizens against the BJP leader were sufficient enough to denounce the attempt of fake projection of the BJP leader and it’s proxies in Kashmir. In yet another attempt of fake projection the facebook live page of a local news channel showing some followers of a particular political party condemning the partners of the Peoples’ Alliance For Gupkar Declaration (PAGD) for it’s stand on participation in DDC elections was flooded with provocative and irritating remarks from the netizens. While some U-tube channels claim their interactions with some DDC candidates on their facebook live pages part of their ground zero reporting, the netizens on social networking sites seek questions from the anchors about the definition of the ground report and their own professional credibility. Interestingly several anchors of these U-tube channels were recently condemned for taking law into their own hands by assaulting people in full public glare instead of waiting for the law enforcement authorities to initiate action against the accused. So becoming law enforcers unto themselves before the commencement of the DDC elections and tending to be the sponsors and opinion makers of DDC candidates of their own choices now in elections time shows that the mediocrity is the way of working for the anchors of these U-tube channels but by doing so they not only bring themselves into disrepute but also bring bad name to the other digital and electronic media outlets in Jammu & Kashmir.
Unless and until the mainstream leaders themselves don’t stop encouraging raw hands in digital and electronic media, the ground realities about Kashmir can’t catch the attention of the people looking after the affairs of Jammu & Kashmir in the central government. It is for the mainstream politicians to deny opportunities of fake projection about Kashmir’s public perceptions to digital and electronic media outlets in Jammu & Kashmir.
Unfortunately mainstream politicians have brought down the integrity of media by encouraging the projection of raw hands in print and electronic media in yesteryears and don’t give up this unpleasant and objectionable practice even for wining few DDC seats. Unless and until the mainstream leaders themselves don’t stop encouraging raw hands in digital and electronic media, the ground realities about Kashmir can’t catch the attention of the people looking after the affairs of Jammu & Kashmir in the central government. It is for the mainstream politicians to deny opportunities of fake projection about Kashmir’s public perceptions to digital and electronic media outlets in Jammu & Kashmir.
